When evaluating our promotions, sometimes our ego needs to be checked at the door

As I have mentioned, writing for our blog is a bit of marketing therapy. I hope that viewers reading this content can get a snippet or inkling of additional information to help them with their […]

Five simple ways to effectively deliver your message through video

Over the past three years, video has continued to be one of the hottest mediums in the digital marketing realm. Honestly, it makes sense. Video is a vibrant multimedia format that can quickly get your […]

Is WordPress still the number one CMS platform on the internet?

With new CMS platforms arriving on top of old rivals such as Wix, Shopify, Drupal, and many more, sometimes you have to wonder whether WordPress is still king as far as Content Management Systems go. […]

Get to the point! You only have eight seconds

Yes, you read that correctly. A study sponsored by Microsoft (click here to read their findings) discovered that the average attention span is around eight seconds. Also, in the same report, in 2000, the average […]

Should I create customer-driven videos on my iPhone?

In the past four weeks, I have had at least five clients ask me similar questions about what I thought about recording company videos on their iPhones. My response is I love it. In a […]

Your website’s speed can play a crucial role in your organization’s organic search

When it comes to the visibility of your business or organization’s website from a Google search perspective, speed matters. Your website’s speed plays a crucial role in Google’s ranking algorithm — a fancy way of […]

Put the purchasing power in your customer’s hands

When it comes to the marketing or selling process, we often hear of the sales funnel concept. For those who don’t know or need a quick refresher, the sales or purchase funnel is a theoretical […]

When evaluating metrics, focus on accomplishments, not activities

John Wooden, a basketball coach, and player, nicknamed the “Wizard of Westwood,” won ten NCAA national championships in 12 years as head coach for the UCLA Bruins, including an astonishing seven consecutive titles. Overall his […]

Online reviews: an efficient way to promote your business

One night I was sitting with my wife and watching her shop online. A few months ago, we had finished remodeling our basement, and now we’re looking for furniture as well as other accessories to […]

Think different — A look at how Apple revitalized a dying company

Your company’s vision, whether you’re a small business or a major corporation, is reflected in the way your customers and employees see and interact with your company and is vital to your success. A perfect […]