Put the purchasing power in your customer’s hands

When it comes to the marketing or selling process, we often hear of the sales funnel concept. For those who don’t know or need a quick refresher, the sales or purchase funnel is a theoretical […]

When evaluating metrics, focus on accomplishments, not activities

John Wooden, a basketball coach, and player, nicknamed the “Wizard of Westwood,” won ten NCAA national championships in 12 years as head coach for the UCLA Bruins, including an astonishing seven consecutive titles. Overall his […]

Online reviews: an efficient way to promote your business

One night I was sitting with my wife and watching her shop online. A few months ago, we had finished remodeling our basement, and now we’re looking for furniture as well as other accessories to […]

Think different — A look at how Apple revitalized a dying company

Your company’s vision, whether you’re a small business or a major corporation, is reflected in the way your customers and employees see and interact with your company and is vital to your success. A perfect […]

Create the story your customers will love

It’s New Year’s Eve night! My kids are bouncing around, yelling, and screaming — excited because Mom and Dad have agreed that they can stay up till midnight. The living room is loud, commotion everywhere. […]

Three steps to discover your hero so that you can begin crafting your story

In the previous article, we talked about why your business needs to have a story and why your story needs to have a hero, better known as your customer or client. Through your story, your […]

Marketing starts with the most basic fundamental — storytelling.

Greetings, so glad you’re here. As I type on the keys of my lightly faded, coffee-stained iMac keyboard, I’m excited to start this adventure. It has been a dream of mine to write a blog, […]