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Why Setting Up and Maintaining Your Google Business Profile Is Essential for Success

Ryan Mallory


May. 22, 2023

Are you a small business owner looking to gain more visibility on Google? Of course. That’s a silly question. We all want to gain additional exposure for search queries from new customers to find our local service or shop. Look no further than creating a Google Business Profile. This organizational listing is a free tool, formerly Google My Business, that allows you to showcase your company information, including physical location, business hours of operation, photos, and customer reviews. However, simply creating a profile is not enough. To reap this powerful lead generation tool’s benefits, you must manage and consistently update your account.

An image of a store front sign that says, review us on Google.

But the benefits don’t stop there. This online profile also allows you to create and publish posts, promotions, and events to enhance your online presence and attract new patrons. And with 86% of consumers using Google to find local firms, a well-managed Google Business Profile is crucial for success in today’s digital age. 

As an owner, don’t miss out on the opportunity to optimize your online presence and attract new customers. Your bottom line will thank you. Let’s get started and find out why setting up a Google Business Profile is essential.

Google My Business: An Overview of the Platform’s Functionality

Google Business Profile is a platform that allows companies to create and manage their online presence through Google Search and Maps and makes it easy for patrons to find you, allowing them to view your firm’s profile, read positive Google reviews, get directions, contact you directly, and more.

A man typing on a computer keyword in a coffee shop, with the Google home screen in the foreground.

By creating a Google Business Profile, you can provide customers with essential information about your firm — location and hours of operation, services offered, post pictures, contact information, and more. Plus, patrons can leave positive customer reviews on your company page. Online reviews are an essential part of building trust with search users while influencing local search rankings.

Setting it up is easy, and the steps are straightforward:

1. Visit Google’s business page and click “Start Now” in the top-right corner of the page.

2. If you already have an account, sign in with your existing credentials or create a new one.

3. Enter your company’s name, physical address, phone number, website URL (if applicable), and description — all of which will be visible to customers.

4. Upload photos that represent your brand — these should be clear and professional-looking so they make a good impression on customers.

5. Choose categories to help customers find you more easily in searches related to your services.

6. Finally, verify your information to make sure everything is accurate and up-to-date.

A woman looking at a laptop computer, thinking or reading content on the page.

Your Google Business Profile is essential for firms that want to be visible online and reach customers — it’s simple to set up!

Utilizing Google for Effective Local Marketing

This is an invaluable tool for any local business looking to reach potential customers through local search terms in their area. It can help you appear in searches and on Google Maps and allow you to interact with customers, respond to negative reviews or positive comments, track analytics related to your company’s page, and more! 

Once you have your profile set up, optimize it by providing accurate information about your company and including relevant keywords that indicate what type of services you provide — this will help make your profile more visible in search results. Additionally, adding images or videos to your profile and updating your description can help attract customers and give them a better idea of who you are and what you offer. Finally, don’t forget to link your social media accounts — this will help you engage with customers and build a more substantial online presence.

A photo illustration sow the Google Business Profile icon, with a blurred background of the main dashboard area.

Remember that people trust online reviews, an important part of any page, so check them for new comments or star ratings regularly. Responding quickly when someone leaves feedback shows them you care about their opinion and value their input. Additionally, having plenty of positive reviews makes it easier for buyers to trust your organization. So ensure you actively encourage satisfied customers to leave reviews and promptly respond to negative feedback.

Enhancing SEO with Google Business Profile: A Comprehensive Guide

Google Business Profile, formerly known as Google My Business, is an invaluable tool for attracting more customers. As we have learned, it’s free, easy to set up, and can help boost your local SEO rankings in organic search results. Not only does the profile give you local visibility on Google Maps, but it also allows search users to quickly find all the critical information about your firm, such as its location, open hours of operation, products, services offered, contact information, etc.

Scrabble pieces spelling the letters "SEO," which stands for search engine optimization.

Why Does SEO Play a Crucial Part in My Organization?

In digital marketing, search engine market share is optimizing a website or web page to increase its visibility in search engine results. The higher your business appears on Google’s search engine results page, the more likely customers will visit your website and take advantage of your services. That’s why the benefits of Google business listing are essential for any company’s search ranking factor that wants to increase its online visibility. 

SEO which stands for Search Engine Optimization, is an integral part of any small firm’s digital marketing strategy. A Google business listing helps SEO by improving local search visibility, boosting organic rankings, increasing trust and credibility, integrating with Google Maps, leveraging customer reviews, enhancing rich snippets, and more. It provides valuable information and customer feedback that Google considers when determining search rankings. However, it should be part of a comprehensive SEO strategy that includes website optimization, backlink building, and content creation.

A laptop with a screen showing the main landing page of for Google Business Profile section.

When you have a listing, you can easily manage how your company is listed in a Google search. You can keep local consumers up to date with the latest vital information about your company, such as new products and services, discounts or sales, upcoming events, etc. You can also take advantage of features like Google Posts, which lets you post updates about your organization.

Overall, having an optimized Google search profile helps your local business stand out to new and current customers while also having a rank higher in searches.

Efficient Management of Your Google Business Profiles: Best Practices

To make the most out of your profile, it’s crucial to develop effective strategies for setting up and maintaining your profile. Here are some best practices for efficiently managing your Google Business Profiles that will help you maximize visibility online. 

A man in an office building looking slightly hunched over at his Smartphone.

1. Claim Your Business

Before creating and managing a profile, you’ll need to claim your organization first. It’s free and easy to do this on Google Business Profile – search for your company name or address and follow the prompts.

2. Verify Your Profile

Once you’ve claimed your firm, verifying your profile is important. This will help customers trust that they’re finding the right local business and ensure your listing is accurate on Google search results.

3. Fill Out Your Business Information

After verifying your profile, you must add information about your business online, such as an address, operating hours, website URL, contact details, business description, and more. All of this information will help customers learn more about your firm and make it easier for them to contact you or find you when they are looking for what you have to offer.

4. Optimize Your Profile

Once you’ve added all the relevant information, take some time to optimize your profile. This includes adding images and videos, responding to customer reviews, using the right keywords so that your profile appears for relevant searches, and connecting with other local businesses. These things can help you rank higher in local search results and draw more attention to your company.

With just a few simple steps, you can get your business listed on the world’s largest search engine— it doesn’t get much better than that. Good luck, and happy optimizing!

Smartphone 's main screen that shows the Google icon to the left, and the Twitter icon to the right.

Exploring the Key Benefits of a Google Business Profile

A Google Business Profile is essential for any company seeking visibility in search engine results or on Google Maps. In addition to improving your ranking on local searches, it also offers a few other key benefits, such as:

1. A Professional Look

Your profile will have a full page of information about your business, including photos and contact details. This lets patrons learn more about who you are and what services or products you offer through a Google search.

2. Brand Reach

If a listing is seen by many, your company will become known in the local community and beyond. It’s an effective way to boost brand awareness for small firms with limited budgets.

3. Online Reputation Management

You need to respond specifically to a customer’s positive or negative review, allowing you to address customers’ concerns. This helps build trust with your audience and enables you to manage any negative feedback swiftly.

4. Local SEO Benefits

Your Google search listing will also appear in local search results, helping potential customers find you more easily. It can also help boost your website’s local SEO rankings, as it acts as another authority for search engines like Google, Yahoo, and Bing.

Man pointing on s computer screen, with a woman in the background using the Touchpad.

Enhance User Experience with Mobile Devices

This platform is optimized for mobile devices, ensuring a seamless and user-friendly experience for customers accessing the profile from their smartphones or tablets. Here are some features:

Mobile-Friendly Layout: The layout is designed to fit the smaller screens of mobile devices. It presents essential information about your company in a clear and easily scannable format, making it convenient for users to find the details they need quickly.

Click-to-Call and Click-to-Map: One of the prominent features of mobile is the ability to interact with the firm directly. Users can easily click on the phone number on the profile to initiate a call, enabling quick and convenient communication. Similarly, users can click on the address to launch navigation apps, providing directions to the business location.

A person holding a Smartphone with a screen shot of what the main business screen looks like on a mobile device.

Photos and Videos: Visual content is highly engaging, and allows users to view photos and videos uploaded by the firm. This feature enables users to get a visual representation of your products, services, or business ambiance, enhancing their understanding and decision-making process.

Local Discovery: This plays a crucial role in local search results, and on mobile devices, it becomes even more significant. When users search for businesses near their location, Google displays relevant local business profiles prominently, making it easy to discover and engage with local businesses while on the go.


Setting up a Google Business Profile is essential for any firm looking to increase its visibility online through Google search results and Google Maps. Hopefully, we have convinced you of the benefits of Google Business as the right optimization strategy to ensure your profile stands out from the competition. 

To take full advantage of the benefits, as a business owner, you must follow through with the setup process and optimize your profile for local intent. Doing so will allow your firm to reach customers searching for products or services in your area, boost brand awareness, and manage your online reputation with a desktop or mobile device.

Need Further Assistance?

If you’re looking for a way to supercharge your Google Business Profile and maximize your SEO potential, Ryan Mallory, Neomark’s Digital Strategist, is the perfect partner. With extensive knowledge and expertise in the digital marketing realm, Ryan can equip you with the right tools and strategies to take your business to the next level. Contact Ryan to set up an initial meeting.