With new CMS platforms arriving on top of old rivals such as Wix, Shopify, Drupal, and many more, sometimes you have to wonder whether WordPress is still king as far as Content Management Systems go. If you want to skip over this article and get right to the point, the answer is ‘yes,’ WordPress is still the most dominant and versatile platform out there on the web.
The simple answer to why WordPress powers over 43% of all websites on the internet has to do with its powerful website builders and highly-customizable themes that give developers, business owners, bloggers, and everyday users the flexibility to build great-looking and impactful websites. The keyword in the last sentence is flexibility — that’s where WordPress shines.
Literally, with a WordPress site, if you can dream it — then it can be done. Granted, depending on the complexities of the site, if you’re a novice, building your dream site right out of the gate might possess some hurdles, and yes, some technical knowledge is required. Still, a WordPress platform provides all the essential tools to get the project done for techy do-it-yourselfers, entrepreneurs, designers, as well as front and back-end developers.
Here are three key points on why WordPress is simply the best CMS platform out there:
Flexibility
You can build a WordPress site whether you’re a professional programmer or a weekend blogger. Website builders such as Elementor, Divi, Beaver Builder, and more give users the ability to build pages quickly. Although a potential downside to these page builders is they can provide bloated code, thus slowing down the speed of your website. On the other end of the spectrum, developers can create code-based websites that deliver the desirable download speeds. The benefit to a code-driven website is that whatever your heart desires can be accomplished. The drawback, of course, is this requires technical knowledge of mainly HTML, CSS, JavaScript, and PHP.
eCommerce
Whether we’re talking about Wix, Shopify, or even Squarespace, many of these platforms offer some type of eCommerce options within their CMS. So which one is the best? That answer depends on how elaborate your transaction and checkout process is. For simple transactions, all of the platforms mentioned work reasonably well. But for more complex checkout and billing processes, the WordPress plugin WooCommerce offers one of the most versatile and highly customizable options to meet most business owners’ needs. The only downside is setting up and customizing the WooCommerce plugin. Depending on the transaction’s complexities, it is a multi-step process, and a web developer may need to be involved.
SEO
SEO or Search Engine Optimization improves your site’s visibility when people search for products or services related to your content or business. Again, WordPress wins this category, thanks to popular plugins such as HubSpot, All in One SEO, and Yoast SEO, providing free options to boost your site’s exposure. These plugins are simple to install and use while helping your site maintain an edge over your competition.
Another key feature of a WordPress website is the site’s development. As mentioned in the flexibility section above, having a developer build your website can reduce code bloat. Optimizing images and graphics contributes to faster download speeds, thus improving the site’s SEO ranking. To learn more about how your website’s speed can play a crucial role in your organization’s organic search, please click here.
Choosing which CMS is suitable for your next project can be a daunting task because many options exist. At Neomark, we believe WordPress is the clear winner for flexibility, eCommerce, and SEO. So, whether you’re a small business that hopes to grow or an established company that desires to serve customers with an in-depth checkout process, big or small, WordPress can accomplish all needs of all types of users.
If only life was that simple.
