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Marketing starts with the most basic fundamental — storytelling.

Ryan Mallory


Jan. 1, 2021

Greetings, so glad you’re here.

As I type on the keys of my lightly faded, coffee-stained iMac keyboard, I’m excited to start this adventure. It has been a dream of mine to write a blog, and I have a lot to talk about. As I’m writing this, I want to promise you that all my content will meet two requirements. First of all, the information will be relevant, easily digestible, and simple to understand, but ultimately you should be able to read an article or see a video about digital marketing and take away one concept or idea to apply to your daily promotions. Secondly, I want my content to be fun to read, because I hate boring content — sorry, I do. I’ll try my very best to keep postings short and sweet, to be helpful, and hopefully to be a little entertaining as well. Okay, enough of the intro, let’s get to work.

Since this is my first posting, I feel we should begin with an essential marketing fundamental — storytelling. Storytelling is so important. We naturally embrace and connect with stories when it comes to selling your product or service to your target customer or client. Compelling storytelling applies an emotional element to your product, which quickly begins to separate your product or service from your competitors. Ultimately your digital brand becomes relevant, open, and authentic in your customers’ eyes.

So what should you talk about, or how should you begin? The key to good storytelling is to start with the hero, which in your case is the customer or client. First, you need to understand your customers’ needs or aspirations. To a certain extent, you should find their headaches, their problems, and yes, their struggles — ah yes, the plot begins to thicken.

As we all know, your hero needs to break through adversity for a triumphant ending. How is our hero going to win? Simple: through your product or services, of course. Does this sound silly or just a bit corny? It’s not. The basic premise I outlined is a common marketing practice, and this story structure is used in famous movies and animations.

In the next few articles, I will walk you through the storytelling process so you can learn how to apply this marketing fundamental to your target audience.